Digital Marketer, Short Headline Enthusiast
Marketing and Advertising | Norfolk, Virginia Area, US
Hi, my name is Malcom. I'm a digital advertising professional with specific experience in audience targeting, big data and real-time analytics platforms, product innovation, mobile ad tech, digital ad ops, monetization strategy, and local marketing.
My focus is always on getting measurable results for the people that have chosen to hire me.
What I have done:
- Drove development and launch of an advanced audience targeting platform for mobile advertising.
- Led proliferation and industry acceptance of a deterministic mobile identifier (3rd party cookie alt.)
- Authored product requirements for mobile audience platform leveraging big data analytics.
- Designed an optimization process for ad networks that resulted in 25% revenue increase.
- Created digital sponsorship products resulting in 15% monthly revenue increase.
- Reduced ad serving fees and other expenses by 60% per year.
What I believe:
- The best way to reach people = online & mobile channels.
- Tech and biz teams can collaborate with the right liaison.
- Finding problems is just as important as solving them.
- It's possible to be strategic and tactical.
- Meetings should result in actions.
- Brevity is a virtue.
My top areas of experience:
- Mobile Advertising and Digital Marketing Strategy
- Big Data Platform and Product Innovation
- Web Analytics, Conversion, and Attribution
- Product Strategy, Development, Management and Evangelization
- Local Advertising and Search Engine Optimization
- Audience Targeting Data Platforms
- Social Media Advertising and Community Management
- Programmatic Media Buying, Campaign Measurement and Optimization
- Advertising Exchanges and Real-Time-Bidding Platforms (RTB)
- Digital Advertising Technology and Operations
- Web Development and eCommerce Solutions Development
- Content Marketing (Copywriting, Blogging, Email Marketing, Video Webinars)