Digital Marketing, Mobile Product Strategy, Business Analysis
Marketing and Advertising | Norfolk, Virginia Area, US
Hi, my name is Malcom. I've enjoyed a diverse digital media career with specific experience in audience analysis and targeting, mobile product innovation, digital ad tech, web development, business analysis and local marketing.
My focus is always on achieving measurable results for the people that have chosen to hire me.
What I have done:
- Drove development and launch of an advanced audience targeting platform for mobile advertising.
- Led formal product documentation processes for several legal, privacy and security audits.
- Authored product requirements for mobile audience platform leveraging big data analytics.
- Designed an optimization process for ad networks that resulted in 25% revenue increase.
- Developed and led a team of highly effective campaign managers for digital media sales support.
My top areas of experience:
- Mobile Product Strategy
- Big Data Platform and Product Innovation
- Web Analytics, Conversion, and Attribution
- Local Advertising and Search Engine Optimization
- Social Media Advertising and Community Management
- Programmatic Media Buying, Campaign Measurement and Optimization
- Advertising Exchanges and Real-Time-Bidding Platforms (RTB)
- Web Development and eCommerce Solutions Development
- Content Marketing (Copywriting, Blogging, Email Marketing, Video Webinars)
- Digital Media User Experience Strategy
- Writing User Stories for Agile (Scrum) Software Development