Digital Product Strategist
Marketing and Advertising | Norfolk, Virginia Area, US
Hi, my name is Malcom. I've enjoyed a diverse digital media career with specific experience in audience analysis and targeting, mobile product innovation, digital ad tech, web development, and local search marketing.
My focus is always on achieving measurable results for the people that have chosen to hire me.
What I have done:
- Drove development and launch of an advanced audience targeting platform for mobile advertising.
- Designed an optimization process for ad networks that resulted in 25% revenue increase.
- Developed and led a team of highly effective campaign managers for digital media sales support.
My top areas of experience:
- Digital Product Strategy (cross-device/cross-platform)
- Web Analytics, Conversion, and Attribution
- Local Advertising and Search Engine Optimization
- Social Media Advertising and Community Management
- Web Development and eCommerce Solutions Development
- Content Marketing (Copywriting, Blogging, Email Marketing, Video Webinars)