Digital Marketing and Product Strategy
Marketing and Advertising | Norfolk, Virginia Area, US
Hi, my name is Malcom. I'm a digital advertising professional with specific experience in audience targeting, big data and real-time analytics platforms, product innovation, mobile ad tech, digital ad ops, monetization strategy, and local marketing.
My focus is always on getting measurable results for the people that have chosen to hire me.
What I have done:
- Drove development and launch of an advanced audience targeting platform for mobile advertising.
- Promoted proliferation & industry acceptance of a deterministic mobile ID (3rd party cookie alt.)
- Led formal product documentation processes for several legal, privacy and security audits.
- Authored product requirements for mobile audience platform leveraging big data analytics.
- Designed an optimization process for ad networks that resulted in 25% revenue increase.
- Created digital sponsorship products resulting in 15% monthly revenue increase.
- Developed and led a team of highly effective campaign managers for digital media sales support.
My top areas of experience:
- Mobile Advertising and Digital Marketing Strategy
- Big Data Platform and Product Innovation
- Web Analytics, Conversion, and Attribution
- Product Strategy, Development, Management and Evangelization
- Local Advertising and Search Engine Optimization
- Audience Targeting Data Platforms
- Social Media Advertising and Community Management
- Programmatic Media Buying, Campaign Measurement and Optimization
- Advertising Exchanges and Real-Time-Bidding Platforms (RTB)
- Digital Advertising Technology and Operations
- Web Development and eCommerce Solutions Development
- Content Marketing (Copywriting, Blogging, Email Marketing, Video Webinars)